Sizzl’n is getting HOT!

Sizzl’n is getting HOT!

Pringles completely reorganizes its “hot” Sizzl’n category and continues to invest in strategically important articles. Both the design and recipes are being revised and adapted to consumer wishes:

Recipe adjustments

  • Change to potato-based for a more intense taste
  • 100% sunflower oil
  • Up to 40 % less salt

Design adjustments

  • Renaming from Sizzl’n to Hot to support the positioning as “hot”
  • Logo redesign with flame to further support the positioning

For more information, please download our Pringles Hot Flyer and our Pringles catalogue. For enquiries please contact us here.